Moving around with your car can drain your mind and pocket. Whim, a new mobile app developed by MaaS Global, is helping users get from point A to point B on the cheap in Finland’s capital of Helsinki.
“MaaS, short for Mobility as a Service, brings all means of travel together. It combines options from different transport providers into a single mobile service, removing the hassle of planning and one-off payments,” the company says. “From office commutes to weekend getaways, it manages daily travel in the smartest way possible.”
The app takes into account various means of transportation (rental cars, taxis, and bike sharing) as well as public transportation. The uniqueness of this app, however, lies in the fact that instead of purchasing tickets, users pay a monthly fee of €249.
The standard fee grants access to unlimited tickets for local public transportation, 8 taxi trips (10 kilometers or less) and two days of car rental. For €317, customers can enjoy similar services along with five days of car rental. And if on a budget, the basic €89 fee provides unlimited tickets for local public transportation and two taxi trips. All users receive Whim points that increase as the fee goes up.
“For example, the medium package [€249] comes with unlimited public transport in Helsinki and 5500 points. Points can be used as you like or need; those are enough, for example, for 8 taxi rides (approx. 10 km during the daytime) and 2 days of rental car use. Length of your taxi trips or for how many days you rent a car are not limited—those are just using different amount[s] of points,” the company says.
Additional services include delivering groceries or restaurant meals to users. As a result, Whim is hoping to reduce traffic congestion and improve urban mobility and transport efficiency. Public transportation companies have started to register with the app to attract new commuters and expect a steady flow of income.
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